Sustainability
is in Our DNA

It isn't just an add-on—it's embedded in our very essence. We believe that cutting-edge technology and environmental responsibility go hand in hand, and we are committed to pioneering a sustainable future in digital advertising.

Our Green Media Products (GMPs) are designed to help you achieve your marketing objectives while minimizing environmental impact.

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Benefits of Our
Green Media Products

Boost Brand Loyalty

Consumers are increasingly favoring brands committed to sustainability. By aligning your advertising with eco-friendly practices, you can enhance your brand's reputation and attract a loyal customer base.

Meet Your KPIs

Achieving your KPIs doesn't have to come at the expense of the planet. Our GMPs are designed to help you meet and exceed your KPIs while avoiding climate risk inventory and supporting your journey to net zero carbon.

Emissions Reduction

Our advanced technology and data-driven strategies optimize ad delivery, reducing waste and lowering the carbon footprint of your campaigns. By choosing our Green Media Products, you support efforts to cut down on CO2e and conserve resources.

How We’re
Making Change

We understand the profound impact digital advertising can have on the environment. That's why we are intentionally leading the charge towards a more sustainable future, where profitability and sustainability go hand in hand.

Validated Green Standards

Our media products are rigorously assessed against Scope3's Climate Risk standards. This ensures that our media practices are environmentally sound and contribute positively to the planet.

Responsible Practices

We prioritize placing ads on platforms with renewable energy and sustainable practices, aligning your brand with eco-friendly initiatives and avoiding high-emission, low-performance climate risk media properties.

Transparent Reporting

We provide comprehensive reports on your campaigns' environmental impact. With insights powered by Scope3 data, you gain transparency into emissions and sustainability metrics associated with your digital media activities.

93,500.00 t

The amount of CO₂ emissions avoided using VideoHeroes GMPs

Technology Empowering Sustainability

Our advanced technology minimizes waste and maximizes efficiency in every campaign, reducing digital clutter and conserving resources. Our platform enhances data-driven strategies and improves targeting, using comprehensive data insights to achieve your monetization goals with precision. This boosts performance while reducing waste and ensuring every ad impression is effectively utilized.

Additionally, our bid request enrichment technology adds valuable data to each ad request. This enables advertisers to make informed bidding decisions. By optimizing every ad placement, we minimize resource waste and enhance the digital advertising ecosystem's efficiency.

How the Calculations Work

Our collaboration with Scope3 is foundational to achieving our sustainability strategy. Scope3 helps to visualize, measure and reduce the carbon emissions from digital advertising campaigns using their robust emissions model.

With Scope3 data in our platform, we can better understand the environmental impact of the digital advertising activity in our platform, identify reduction opportunities and implement changes that improve performance while reducing the carbon cost.

Additionally, we offer the ability to compensate for any remaining emissions with scientifically vetted, high-quality carbon removal projects. These projects contribute to top-tier carbon removal efforts, ensuring that our compensation strategies are both effective and impactful.

Be a Hero.
Take Part in the Change

Integrating our Green Media Products into your advertising strategy will effectively amplify your campaign’s performance while taking huge leaps toward protecting the environment.

Join us in our mission to create a sustainable future for digital media. Together, we can make a lasting difference.

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Green from
Start to Finish

You already know how our technology is green, but it doesn't end there. We take sustainability seriously in every aspect of our business, including our procurement practices. All our swag and gifts are sourced from brands that share our commitment to the planet, such as B Corporations and 1% for the Planet members. This ensures that every aspect of our business aligns with our environmental values and contributes positively to sustainability efforts.

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Sustainability is in Our DNA

Sustainability
is in Our DNA