Se7en Studio Partners with AppSwim Studio to Expand Owned and Operated Portfolio

Our parent company, Se7en, announced the signing of a joint venture agreement with App Swim. With this partnership, Se7en aims to expand its mobile gaming portfolio and strengthen its owned and operated portfolio of apps. As part of the agreement, Se7en has acquired Subway Idle, a popular mobile game with over 10 million downloads and a rating of 4.6 stars from 23k reviews and 4.2 stars from 83.6k reviews in the US AppStore and Google Play, respectively. Subway Idle turns the player into a railroad tycoon, in which they upgrade and maintain a subway map for a growing city, connecting stations and getting trains running. In over 220 levels, players can upgrade their metro system to new locations worldwide as new stations open. This acquisition joins Se7en's existing apps, including CarRoad and Tik Tac Toe 2 in their diverse portfolio.

Kike Rodríguez, Se7en’s Managing Director: "Our team is thrilled to have partnered with App Swim and to have acquired Subway Idle as part of our expanding mobile gaming portfolio. The game's fun and engaging mission, which has already amassed millions of players, aligns with our passion for utilizing emerging technologies to integrate creative vision with our technical expertise and project management tools to deliver top user experience."

‍This acquisition has strengthened and expanded Se7en's owned and operated activities and its app portfolio, providing players and agencies with an even more diverse range of mobile games. The company will also combine it with their advanced AI-based programmatic technologies to facilitate a faster, direct, lower-cost connection between buyers and sellers. This offering relies on first-party data, which provides a huge benefit for smaller and big agencies who may not be able to achieve the same advantages alone.

Blake Eckert, AppSwim Founder: “We are excited to be partnering with Se7en, a leading mobile gaming company with a proven track record of delivering high-quality games and engaging user experiences. We believe that Se7en’s expertise in automations and ad tech will help us grow Subway Idle to new heights and reach more players around the world. We look forward to working together to create more fun and innovative games for our loyal fans and new audiences.”

More About App Swim:

App Swim is a mobile gaming and marketing studio with over 7 years of experience in the industry. App Swim specializes in creating fun and addictive games for various genres and audiences, as well as optimizing user acquisition strategies for both paid and organic channels. To date we have over 50 million portfolio installs on numerous title across. App Swim leverages its knowledge and expertise in both game design and user acquisition to partner with like-minded business partners to unlock new levels of scale and growth.